Eadie Bloom

The Eadie Bloom Collection was created in honour of Eadie, but it is her mother Nellie who has helped shaped our path — a mother whose strength, grace, and love have quietly guided her family through the unimaginable.

She is the kind of woman who holds space for others even when her own heart is breaking. Through her, we’ve learned that grief doesn’t have a finish line — it becomes part of the story we live, love, and share.

When we began creating Eadie Bloom, Nellie’s experience as a mother who has navigated loss shaped every detail — from the gentle scent to the affirmations whispered on each label. She reminded us that healing isn’t about moving on; it’s about finding light in the shadows, love in the silence, and meaning in the memories we hold.

Eadie Bloom is more than fragrance. It’s a tribute to every parent who has lost a child, to every grandparent who has watched their own child endure that pain, and to the quiet moments of love that continue long after goodbye.

Through this collection, we hope to bring warmth, remembrance, and hope to families walking the same path — and to honour the women like Nellie, whose courage reminds us that love truly never fades.